Pretty soon, we're talking real money
Jun. 22nd, 2006 07:57 amWe have subsidized soda machines at work. About a year ago, they started carrying bottled water. My cow-orkers go through four or five bottles each every day.
While that's healthy of them, I don't understand the economics of it all. At a quarter apiece, it's not huge dollars but a buck a day is $20-25 per month. We live in the SF Bay Area and get our water from the Hetch Hetchy reservoir. It's very pure - there was even a short-lived attempt to sell it.
Why would anyone spend money on bottled water when free stuff from the tap tastes as just good or better?
While that's healthy of them, I don't understand the economics of it all. At a quarter apiece, it's not huge dollars but a buck a day is $20-25 per month. We live in the SF Bay Area and get our water from the Hetch Hetchy reservoir. It's very pure - there was even a short-lived attempt to sell it.
Why would anyone spend money on bottled water when free stuff from the tap tastes as just good or better?
no subject
Date: 2006-06-22 03:14 pm (UTC)no subject
Date: 2006-06-22 03:16 pm (UTC)Also, we have ice and chilled water on tap, so the temperature argument doesn't wash (hah!) either.
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Date: 2006-06-22 03:21 pm (UTC)no subject
Date: 2006-06-22 03:23 pm (UTC)I actually dislike the taste of evian in particular and most bottled water in general. It tastes flat to me compared to local tap water.
Marketing
Date: 2006-06-22 03:42 pm (UTC)no subject
Date: 2006-06-22 03:48 pm (UTC)Most people aren't smart enough to realize that the water they are getting more often then not isn't really any better then tap water. P&T did a great episode of BullSh!T that focused on this very topic.
If people would stop and think for half a second they would realize that they could take a minute to verify the quality of the water from their taps. But they don't. They just assume that if it's bottled with a picture of a mountain on it then it must be pure or something.
And don't even get me started on things like "Penta-Water." These A$$holes are actually selling bottled water that they claim is more efficient the regular water at being absorbed into your system and hydrating you! That's right, more efficient water! Gods how stupid can you get!
no subject
Date: 2006-06-22 03:57 pm (UTC)Anyway, at work the soda machines are completely free (and stocked with Coke and Pepsi products), but I tend to go for the free juice, or fill up with the machine-filtered water dispensers we have. But I probably would get free water from the machine every-so-often, just to upgrade my bottle.
I'll note that also, there's a feeling of "someone doing something for you" when you get something from a machine, as opposed to standing at the water dispenser (for all of 15 seconds) and filling a water bottle yourself. A perception of convenience that people like.
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Date: 2006-06-22 04:01 pm (UTC)I keep it in the fridge, fill up the Nalgene bottle at my desk, cold water with little cost.
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Date: 2006-06-22 04:26 pm (UTC)no subject
Date: 2006-06-22 04:28 pm (UTC)... and they want to make sure those people keep their jobs.
I think it's 'social responsibiliby' taken a step or two too far.
Hurricaines in Fluorida
Date: 2006-06-22 04:58 pm (UTC)no subject
Date: 2006-06-22 05:44 pm (UTC)no subject
Date: 2006-06-22 05:45 pm (UTC)tinfoil hats and fluoride
Date: 2006-06-22 07:16 pm (UTC)no subject
Date: 2006-06-22 07:28 pm (UTC)no subject
Date: 2006-06-22 08:02 pm (UTC)You're asking this? You, who make money off people's incredulity? <g> But seriously, people will believe anything if a marketeer tells it to them in the right way. I am often astounded by the bullshit people buy into.
no subject
Date: 2006-06-22 08:29 pm (UTC)But Hetch Hetchy is better than many bottled brands! Why pay for an inferior product?